Buying the right beans is just the first step to a great cup of coffee. For the very best flavor, we recommend following a few simple guidelines for storing and brewing your coffee.
Our coffee is packed immediately after roasting and grinding so that you get the freshest coffee possible. Our special one-way valve bag releases the natural gases produced by roasting. Unopened, this coffee will stay fresh for one year. Once opened, coffee should be consumed within a week for optimal taste and freshness. Remember that the natural enemies of coffee are air, moisture and heat. So always store your coffee in an airtight container in a cool, dry place. Do not store coffee in the refrigerator due to odors and moisture.
Here are some points to remember to ensure that you’ll always enjoy a delicious cup of coffee:
- Brew our coffee using the drip method.
- Use only cold, fresh water, either drawn from the tap or filtered.
- Measure one rounded tablespoon of ground coffee per 6 ounces of water, although the exact amount of coffee will vary to suit personal taste.
- Whenever possible use a thermal container to store your brewed coffee.
- Never reheat your coffee.
- Do not boil the coffee: this will destroy the flavor, resulting in a bitter taste. The flavors in brewed coffee are delicate and can be easily damaged by overexposure to heat and oxygen.
- Do not store coffee in the refrigerator due to odors and moisture.
When brewing coffee to be used as iced coffee, we recommend you brew a half pot at double strength. Place enough coffee grounds in the filter to brew a full pot of coffee, but only add enough water to brew a half pot. The double strength ensures that when the coffee is poured over ice, it will retain its flavor without becoming too diluted.
Start by using two rounded tablespoons of freshly ground New England® Coffee per 6 ounces of water. For the very best flavor, brew New England® Coffee using the drip method. Use only cold water, filtered if necessary, when brewing.
Once the coffee has finished brewing let it cool to room temperature. Then take a 10 ounce glass, fill it with ice and pour in your 6 ounces of double strength coffee. Sip and refresh!
- Make a half pitcher of iced coffee to keep in your refrigerator! Follow the brewing instructions above. Once the coffee has reached room temperature, pour coffee into a pitcher that has a closeable lid. Uncovered coffee in the refrigerator will absorb other odors. Place the pitcher in the refrigerator to keep cold. When you are ready for a refreshingly cold glass of New England® Coffee Iced Coffee, simply pour over ice. Sip & enjoy.
- Use coffee flavored ice cubes! Follow the brewing instructions above. Once the coffee has reached room temperature, pour coffee into ice cube trays and put in the freezer. Once frozen, use these cubes instead of regular ice cubes to ensure a stronger, more flavorful glass of iced coffee every time!