New England Coffee redesigns corporate website
May 2010
Today, New England Coffee, New England's largest independent coffee roaster, announced the launch of a redesigned corporate website (http://www.newenglandcoffee.com) designed and developed by Boston Interactive, a Boston-based interactive marketing firm.
The redesigned website will be used as a tool to inform consumers of the variety of flavors and blends of coffee that New England Coffee produces as well as information regarding new product launches, promotions and events that New England Coffee will be attending.
As part of New England Coffee's strategy to enhance its brand position and create a more beneficial experience for consumers, we have created a new look for our website to focus more on information pertinent to consumer’s everyday life. These new elements allow us to better communicate new product launches, showcase events and where to find our products.
Other features of the new website include coffee recipes, online coupons, and "what's bean happening" with New England Coffee.
About Boston Interactive:
Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, high technology, medical devices, biotech, food and beverage, and nonprofit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services.
About New England Coffee:
Headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, we offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit www.newenglandcoffee.com for more information or follow us on Facebook and Twitter @NE_Coffee.