New England Coffee partners with Deep Rock Water
November 2010
New England Coffee announces their new partnership with Deep Rock Water Company. This partnership will provide Deep Rock Water’s home and delivery customers throughout Colorado with a variety of premium New England Coffee selections.
The move provides New England Coffee with its first venture into the Rocky Mountain Region, while providing Deep Rock Water with another line of specialty coffees to enhance their customer offering.
“We visited a number of roasters all over the country and New England won in all of the tastings. Their price point is very competitive, their quality is high and their packaging excellent,” commented Tom Schwein, President and CEO of Deep Rock Water Company. “They are a big company, able to support our needs.”
Jim Kaloyanides, President and Chief Operating Officer of New England Coffee, said the partnership with Deep Rock Water is strategic. “It’s really our first foray into the West. We are trying to make our brand a national brand and this is really the beginning. Deep Rock has a tradition out there and we like to work with companies that offer quality products and good service; that has been the key to our success.”
Both executives state that it is the two companies’ cultures that are similar by focusing on community service and local presence, while each has a rich historical inheritance. New England Coffee based out of Malden, MA is in its third generation of family ownership and still delivers the same great taste that their customers have grown to love for over 90 years. Deep Rock Water, based out of Denver, CO, has been providing customers pure, healthful water for 114 years.
About Deep Rock Water:
Deep Rock Water, headquartered in Denver, Co, was founded in 1896 by Stephen Kostitch when on his search for pure water; he struck the most pristine source of water, an Artesian aquifer. Today, Deep Rock continues operation of natural water as a healthy alternative to “tap” water. They provide bottled water in a variety of consumer-friendly packaging as well as coffees, teas and private label bottled water, all conveniently delivered to homes and offices throughout Colorado.
About New England Coffee:
Headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, we offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit www.newenglandcoffee.com for more information or follow us on Facebook and Twitter @NE_Coffee.